Annie the Owl Bar is a pop-up bar that will have a one-week long run in Soho, London, in March 2015. Annie the Owl Bar will play host to six owls, led by the "Queen" Annie, and will take place in a secret location to be announced to a lucky selection of ballots closer to the opening date.
Annie the Owl Bar will run in the evening to work with the birds nocturnal hours, while those lucky enough to have their ballot selected will be able to purchase a ticket for £20, which will get them a two cocktails and will benefit charitable partner Barn Owl Center.
The pop-up bar is an example of bars and pop-up concepts that focus on one theme or gimmick, while the limited run of the engagement also plays into its appeal.
Pop-Up Animal Cafes
Annie the Owl Bar is a Pop-Up Bar Featuring Some Nocturnal Winged Friends
Trend Themes
1. Pop-up Theme Bars - Creating pop-up bars with unique themes or gimmicks can attract customers looking for a unique experience.
2. Animal-inspired Experiences - Offering interactive experiences with animals, such as owl cafes, can be a disruptive innovation in the hospitality industry.
3. Charitable Pop-up Events - Combining pop-up concepts with charitable partnerships can generate positive social impact while attracting customers.
Industry Implications
1. Hospitality - The hospitality industry can explore the opportunity of creating immersive animal-inspired experiences to attract customers.
2. Event Management - Event management companies can benefit from organizing and executing pop-up theme bars with unique concepts.
3. Nonprofits - Nonprofits can leverage pop-up events to raise funds and create awareness for charitable causes.