Anna Sui has joined forces with Target to create a "Gossip Girl"-inspired collection.
Anna Sui looked to Serena (Blake Lively) and Blair (Leighton Meester) of "Gossip Girl" for inspiration for this recession-worthy line.
The collection includes unique prints, bows and cute minis. The line will be available through Target on September 13th, 2009.
Check out the gallery above for a sneak peek at the Target by Anna Sui collection.
Implications - Major media moguls are inspiration for consumers who seek fashion advice; these consumers trust the opinions of these celebrities because of the parasocial relationship they have formed with them. For this reason, customers are very willing to embrace products that make reference to, or are endorsed by, celebrities. Companies can consider utilizing celebrity endorsement if they wish to appeal to certain niche markets.
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Anna Sui Teams with Target for "Gossip Girl" Collection
Trend Themes
1. Celebrity Endorsement - Opportunities to leverage the influence of celebrities to promote and endorse products for targeted niche markets.
2. Recession-worthy Fashion - Market for affordable and stylish clothing lines that cater to budget-conscious consumers during economic downturns.
3. Prints and Bows - Growing demand for unique prints and bow embellishments in fashion, allowing for creative design opportunities.
Industry Implications
1. Fashion - Opportunities for fashion brands to collaborate with media and celebrities to create themed collections and attract dedicated fan bases.
2. Retail - Potential for retail companies to capitalize on recession-worthy fashion trends and offer affordable yet stylish clothing options.
3. Marketing and Advertising - Growing need for marketing agencies to develop strategies that leverage the influence of celebrities and utilize unique design elements to attract consumers.