I'm in love with the whimsical illustrations Anke Weckmann made for the 'Too Cool for School' collection by Korean makeup brand TodaCosa. Crosspoint out of New York is responsible for the packaging design, but the illustrations are all Anke Weckmann.
I adore it when makeup brands can have some fun with their cosmetic creations. Check out more of Anke Weckmann's work above and at the links below.
Implications - Youth consumers have a strong penchant for whimsical and ironic humor. This group uses history as fodder to be appropriated into different contexts. Companies looking to nurture a deeper connection with this group should borrow from previous decades in such a way that is humorous.
Whimsical Makeup Branding
Anke Weckmann Illustrations for 'Too Cool for School' by TodaCosa
Trend Themes
1. Whimsical Branding - Makeup companies can use whimsical branding to appeal to younger consumers and create a deeper connection with them.
2. Youth Humor - The use of irony and humor in marketing can be particularly successful with younger demographics.
3. Historical Appropriation - Companies can use history as inspiration for their branding in a way that is humorous and relatable to younger consumers.
Industry Implications
1. Makeup - Makeup companies can use whimsical branding to differentiate themselves and connect with younger consumers.
2. Marketing - Marketing and advertising agencies can use humor and historical appropriation in their campaigns to appeal to younger audiences.
3. Graphic Design - Whimsical illustrations, like those created by Anke Weckmann, can be used by companies in various industries to add a playful element to their branding.