'AnimaNaturalis' is an international non-profit organization based in Spain that has created a number of shocking animal rights campaigns. Its previous campaign targeted the topic of poaching, displaying graphic images of severed limbs to show the pain caused by taking away a part of an animal for economic gain. The 'Stop the party' ads work to draw attention to the brutality of systematic animal abuse.
The two ads consider the violence faced by two different animals -- a Greyhound dog and a seal. Greyhounds, often bred for competitive racing, are often hanged by their owners when they are no longer able to compete. This is shown in the disturbing ad where the dog is strung up on a tree and made to look like a party pinata.
Another ad shows a seal which lies on the ground surrounded by red confetti, speaking to the brutality of seal clubbing to take their fur and blubber for luxury products. As these animal rights campaigns show, the violence imbued on these creatures is brutal and wholly unnecessary.
Violent Animal Rights Ads
These Graphic Animal Rights Campaigns Show the Brutality of Animal Abuse
Trend Themes
1. Brutal Animal Rights Campaigns - There's room for disruptive innovation through the execution of less graphic but equally impactful advertising campaigns that target animal abuse.
2. Challenging Animal Abuse - Technology, such as surveillance systems and monitoring tools, can be used to track and punish perpetrators of animal abuse. Investigative journalism and whistle-blowing apps can also be used to expose instances of animal abuse.
3. Ethical Consumerism - Growing consumer consciousness on issues of animal welfare, brings the need for companies to adopt more humane policies and shift towards eco-friendly and cruelty-free alternatives.
Industry Implications
1. Non-profit Organisations - Adopting new marketing approaches such as digital marketing techniques to create greater awareness towards animal welfare and fostering consumer empathy.
2. Surveillance Technology - Inventing creative technologies and tools that can help track perpetrators of animal abuse with greater efficiency is a key opportunity in this industry.
3. Fur Clothing Trade - Disruptive innovations in the fashion industry such as the creation of fur and leather alternatives will be more attractive to consumers who are conscious about the welfare of animals, and could also present new business opportunities.