After realizing that a large portion of its site views come from mobile traffic, The Dodo launched Dodo Mobile, an animal news app. The app is a dedicated place to find everything to do with the latest animal stories from across the globe, raising awareness on animal welfare.
The app will definitely capture the hearts of animal lovers with its videos, Gifs, photos and articles. With the app, it's also possible to become actively involved in The Dodo's web community, encouraging discussion about everything animal-related, as well as share posts that speak to you socially with ease. The Dodo's free app for Android and Apple devices reaches out, calling for animal lovers to "Upload and share your experiences, publishing to your community page directly from your phone."
Animal News Apps
The Dodo's App Shares Stories About Animal Welfare from Around the World
Trend Themes
1. Mobile Animal News - Apps dedicated to animal news with videos, Gifs, photos and articles can be developed for mobile users.
2. Animal Welfare Awareness - Apps can be developed for raising awareness on animal welfare around the world.
3. Social Animal Community - Apps for animal lovers can be developed to encourage discussion and sharing of animal-related content.
Industry Implications
1. Media and Publishing - Companies in media and publishing can develop mobile apps that focus on animal news and welfare.
2. Non-profit Organizations - Non-profit organizations can develop apps aimed at promoting animal welfare and raising awareness.
3. Social Media - Social media companies can integrate animal-related content and create platforms for animal lovers to connect and share their experiences.