Fall has arrived and Jack in the Box is already getting a head start on Halloween with the launch of its new Angry Monster Taco and returning Monster Taco.
Starting September 25, 2023, fans can get their hands on two bigger-than-usual tacos. The all-new Angry Monster Taco boasts a supersized, bright red taco shell filled with melty American cheese, shredded lettuce, and taco sauce. On the other hand, the returning Monster Taco features a crunchy taco shell filled with the brand’s signature taco filling, melty American cheese, shredded lettuce, and taco sauce. Both of the tacos are served in pairs.
If these new offerings don't sound spooky enough to you, Jack in the Box also has a few other Halloween offerings, including the new Pumpkin Croissant Bites and Basic Witch Shake.
Bright Red Halloween Tacos
Jack in the Box is Introducing a New Angry Monster Taco
Trend Themes
1. Supersized Tacos - The launch of the Angry Monster Taco highlights the trend of supersized tacos, offering a larger and more indulgent taco experience.
2. Seasonal Menu Innovations - Jack in the Box's Halloween-themed menu items, such as the Angry Monster Taco and Pumpkin Croissant Bites, showcase the trend of seasonal menu innovations, providing limited-time offerings to drive customer excitement and engagement.
3. Colorful Food Creations - The bright red shell of the Angry Monster Taco taps into the trend of colorful food creations, leveraging visually appealing elements to enhance the dining experience and attract customers.
Industry Implications
1. Fast Food - The launch of new menu items like the Angry Monster Taco and Pumpkin Croissant Bites presents an opportunity for the fast food industry to capitalize on seasonal offerings and attract customers with innovative limited-time products.
2. QSR Chains - QSR chains can take inspiration from Jack in the Box's seasonal menu innovations, such as the Angry Monster Taco, to explore their own Halloween-themed offerings and create a memorable dining experience for their customers.
3. Food and Beverage - The trend of colorful food creations, exemplified by the bright red shell of the Angry Monster Taco, offers opportunities for the food and beverage industry to create visually enticing products that stand out and capture consumer attention.