Andy Scott is an English sculptor who specializes in building gigantic works of art. His latest work is 'Arria' -- a 30-foot tall sculpture of a women in that looms over the town of Cumbernauld.
The sculpture's unique lighting system provides viewers with nightly shows. Each light show lasts about 48 minutes with 'Arria' changing colors multiple times. Check out Andy Scott's 'Arria' above.
Implications - Consumers appreciate artistic sculptures as well as architectural marvels because they represent what people can achieve when they dedicate themselves to a specific discipline. They're things that serve as inspiration. Corporations looking to similarly inspire consumers while conveying themselves as progressive innovators may consider promotional stunts involving grandiose sculptures or extravagant feats of human architecture.
Illuminated Siren Sculptures
The Andy Scott 'Arria' Creation Lights Up the Scottish Sky
Trend Themes
1. Gigantic Art Installations - Opportunity for businesses to create promotional stunts involving grandiose sculptures to inspire consumers and convey themselves as progressive innovators.
2. Interactive Light Shows - Potential for businesses to incorporate unique lighting systems into their products or experiences to captivate consumers and enhance engagement.
3. Architectural Marvels - Businesses can explore opportunities to showcase extravagant feats of human architecture to inspire and awe consumers, positioning themselves as visionary and forward-thinking.
Industry Implications
1. Art and Sculpture - Artistic industries can benefit from the demand for gigantic art installations and architectural marvels in public spaces.
2. Event Production - Companies specializing in event production can leverage the trend of interactive light shows to create immersive and engaging experiences.
3. Promotional Marketing - Promotional agencies can explore the use of grandiose sculptures and architectural feats as unique and attention-grabbing promotional stunts for brands.