British clothing brand Martine Rose created a new line of androgynous streetwear that features inspiration from sporty and vintage styles. The line includes well-cut denim jeans, jackets, fleece sweaters and cycling shorts, all in the brand's classic style. By using navy, black and purple colors throughout the line, the brand created a 90s-inspired streetwear look on classic sportswear.
All articles are made with high-quality materials, making these luxury pieces start for sale at $450. Each piece, other than the cycling shorts, were made to be worn oversized, with bold silhouettes creating a non-gender conforming style. The new line of androgynous streetwear is available online now, to bring in the end of winter with style.
Androgynous Streetwear Collections
Martine Rose's New Line Mixes Sporty with Vintage Styles
Trend Themes
1. Androgynous Streetwear - Disruptive innovation opportunity: Explore gender-neutral clothing options and challenge traditional norms within the fashion industry.
2. Sporty-vintage Fusion - Disruptive innovation opportunity: Combine elements of sportswear and vintage fashion to create unique and nostalgic collections that appeal to a wide range of consumers.
3. 90s-inspired Streetwear - Disruptive innovation opportunity: Tap into the nostalgia trend by creating streetwear collections that draw inspiration from the iconic styles of the 90s.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embrace androgynous fashion and challenge traditional gender norms to appeal to a more diverse customer base.
2. Clothing Manufacturing - Disruptive innovation opportunity: Develop advanced techniques and materials that allow for the production of high-quality androgynous streetwear at more affordable prices.
3. E-commerce - Disruptive innovation opportunity: Enhance the online shopping experience by offering personalized recommendations for androgynous streetwear based on customer preferences and style.