It seems there's no stopping fashion superstar Andrej Pejic this year, as he continues rocking runways worldwide and has even been named 'Stylemaker of the Year' by OUT Magazine -- but if you still don't understand why the Australian model has become a household name, the Andrej Pejic x Superfine Clothing Spring/Summer 2012 campaign photos might straighten some things out for you.
Shot by Jan Welters, the appropriately titled 'Girls Will Be Boys' photoset highlights some of the hottest unisex looks from the London-based retailer. Andrej isn't afraid to show off his lean physique which, when paired with his show-stopping androgynous beauty and long blonde locks, continues to be envied by many a female.
Even in black and white, Andrej's mesmerizing looks and the awesome clothing collection pop and are a must-see for anyone seeking a casual-yet-stylish look this spring. Don't miss the Andrej Pejic x Superfine Clothing S/S 2012 campaign to see for yourself why he's one of this year's most talked about models!
Bone-Baring Androgynous Campaigns
The Andrej Pejic x Superfine Clothing S/S 2012 Collection Rocks
Trend Themes
1. Androgynous Fashion - Disruptive innovation opportunities could include creating gender-neutral clothing lines that cater to a wider audience.
2. Unisex Looks - There is a potential for disruptive innovation in the fashion industry by creating versatile and interchangeable designs that can be worn by both men and women.
3. Inclusive Beauty Standards - Disruptive innovation opportunities could arise by challenging traditional beauty norms and promoting diverse representations of beauty in advertising and fashion campaigns.
Industry Implications
1. Fashion - The fashion industry can benefit from disruptive innovation by creating inclusive and gender-neutral clothing lines.
2. Advertising - There is potential for disruptive innovation in the advertising industry by promoting diverse models and challenging traditional beauty standards.
3. Retail - Disruptive innovation opportunities exist for retailers to attract a wider range of customers by offering versatile unisex clothing collections.