ENDYMA is one of the largest Helmut Lang archive collectors across the globe and holds vintage pieces from the year 1986 to 2005, which are going to launch specifically at ANDREAS MURKUDIS. It is prepared to start this month as the curated looks will be available to purchase at the ANDREAS MURKUDIS flagship location.
Silhouettes range from bomber jackets to tank tops and dresses, as well as bustiers. The collection also continues with the special white trench coat and other staples from the luxury fashion imprint. This features the notable detached bondage strap hem shirt in white. ENDYMA states that "This detached look is Lang’s fetishized interpretation of prolonged natural wear: As fabric softens with use, the reinforced cover stitch line that secures the edges of a T-shirt can often split slightly after heavy use. Here, however, Lang has chosen to make this element a deliberate and central aspect of the top’s design."
Curated Archival Luxe Fashion
ENDYMA's Helmut Lang Archives Will Launch on ANDREAS MURKUDIS
Trend Themes
1. Curated Archival Fashion - Curating vintage, archived pieces from luxury fashion brands with a focus on sustainably sourced, one-of-a-kind items.
2. Nostalgia-driven Fashion - Bringing back vintage styles and pieces from well-known luxury brands and creating a market for them.
3. Fashion as Art - Exploring the use of fashion as an art form by showcasing rare, hard-to-find pieces in curated collections.
Industry Implications
1. Luxury Fashion - Opportunities for brands to curate their own archives and create exclusive collections for customers.
2. Retail - Opportunities for high-end retailers to curate vintage collections and attract customers with unique pieces not available anywhere else.
3. Sustainability - The use of vintage, sustainable pieces as a way to reduce fashion waste and promote environmentally-friendly practices.