It seems there is a renewed interest in ambigrams thanks to Ron Howard’s movie, "Angels and Demons." In the movie, Robert Langdon (Tom Hanks) comes across the word ‘Illuminati’, presented as an ambigram (a word design that appears identical even when inverted). Other ambigrams come into play throughout the rest of the movie and are key elements in the story’s plot line.
Sites such as Ambigram.com, FlipScript.com, and Glyphusion.com have seen visitors to their sites double and even triple since the movie came out in theaters. Check them out and see what all the fuss is about.
Ancient Typographic Rebirth
‘Angels & Demons' Ambigram Reignites Love for Mirror Words
Trend Themes
1. Ambigram Art - The use of ambigrams in branding and marketing campaigns to create visually stunning and memorable designs.
2. Movie-inspired Design - The popularity of recreating designs and products based on viral movies and TV shows to appeal to a wide audience.
3. Renaissance of Typography - The increasing appreciation and utilization of typography as an art form to create innovative designs.
Industry Implications
1. Graphic Design - Graphic design firms can offer ambigram design services to create unique logos that stand out in a crowded market.
2. Movie Merchandising - Movie merchandising companies can capitalize on the popularity of movie-inspired designs to create and sell products that appeal to fans.
3. Marketing and Advertising - Marketing and advertising agencies can use ambigram art to create eye-catching visuals that promote their clients in a creative and memorable way.