Photographer Lee Towndrow's 'Anachronisms No. 1' brings a set of seniors back in time. The elderly men and women are dressed here in slouchy hats, zip up sweaters and chains, mimicking the appearance of a young gang.
Writer Heather Morton describes Towndrow as having "...inverted our expectations..." in Anachronisms No 1. This is indeed the effect given off by the series. The seniors quickly take on the unlikely looks of street hooligans, puffing rolled cigars and wielding skateboards as they walked through a gritty neighborhood.
What's most interesting about Towndrow's work is how natural it all appears. The aged assume the personas of the youth with marked ease, pointing to how little our personalities change over the course of time.
Elderly Hooligan Photoshoots
Lee Towndrow's 'Anachronisms No. 1' Takes Seniors Back in Time
Trend Themes
1. Elderly Anachronisms - Photographers can capitalize on the concept of aging people in unusual settings to create unique and captivating visuals.
2. Reimagining Aging Stereotypes - Businesses can challenge ageist misconceptions and target older audiences by showcasing their products and services using unconventional elderly representations.
3. Aging Gracefully - There is an opportunity for businesses to promote positive aging and the concept of living life to the fullest regardless of age.
Industry Implications
1. Photography - Photographers can take advantage of the trend of using aging people in unusual settings to create new visual stories or challenge stereotypes created around aging.
2. Fashion and Apparel - Fashion brands can challenge ageist misconceptions and target older audiences by showcasing their products using unconventional elderly representations.
3. Health and Wellness - Healthcare providers and geriatric services can tap into the trend of promoting positive aging by encouraging overall wellness and addressing senior-specific health issues.