Women who experience domestic violence are often characterized as voiceless, and this Amnesty Matchbook design by Jonathan Wong aims to change that. Wong's matchbook design was created as a part of a college project in which he had to raise awareness for one of the articles in the Universal Declaration of Human Rights.
According to his site, Jonathan Wong's Amnesty Matchbook covers Article 5: "No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment." Check out more images of the Amnesty Matchbook above.
Activist Matchbooks
'Amnesty Matchbook' by Jonathan Wong Gives Domestic Violence a Voice
Trend Themes
1. Domestic Violence Awareness - Opportunity for innovative products and campaigns that raise awareness about domestic violence and give voice to survivors.
2. Creative Activism - Potential for new and impactful ways to advocate for human rights and social justice issues using creative design and storytelling.
3. Use of Symbols and Visuals for Advocacy - Emerging trend of using visual cues and symbolic representations to communicate important social issues and rights.
Industry Implications
1. Social Justice Organizations - Disruption opportunities lie in creating interactive campaigns and products to support social justice causes and amplify marginalized voices.
2. Design and Advertising Agencies - Potential for collaboration with activists and nonprofits in creating visually compelling and impactful campaigns and products.
3. Advocacy and Support Services - Innovation opportunities exist in developing new tools and resources to support survivors of domestic violence and raise public awareness.