The newest Amnesty International 'Ignore Us' ads are provocative and disturbing, two features that make this campaign incredibly effective. The set of ads feature masses of people facing backwards in a circle formation with room in the center. The ads feature different activities in the center; for example, someone getting beaten, executed and shot at.
Amnesty International is aiming to target people who feel they have no power and simply ignore the situation as a result. As their slogan reads "Ignore us. Ignore human rights," the Amnesty International 'Ignore Us' campaign is impossible to ignore.
Ignorance-Themed Activism
Amnesty International 'Ignore Us' Print Campaign is Provocative
Trend Themes
1. Activism Through Provocation - Creating provocative messages to raise awareness and promote activism.
2. Reverse Attention-grabbers - Using imagery that goes against conventional advertising tactics to gain attention.
3. Confrontational Advocacy - Using striking visuals that confront viewers with a direct message to prompt action.
Industry Implications
1. Human Rights Activism - Using innovative tactics to promote activism around human rights issues.
2. Nonprofit and NGO Advertising - Utilizing disruptive and thought-provoking campaigns to raise awareness and promote social change.
3. Creative and Design Services - Partnering with activism organizations to create attention-grabbing campaigns that drive awareness and action.