The Amica June 2010 issue is using men's shirts as bathing suit covers, creating this easy and ultra-cool look for summer. The photos are a subtly sultry, black and white and should work well for summer inspiration.
Not only is the menswear worthy of note, the headbands and hot pants are as well. The hippie-esque headband is back, and the thin band over straight hair look is a clean style statement.
The Amica June 2010 issue is loving the summer, easy look.
Androgynous Beautorials
The Amica June 2010 Issue Gets Cross-Gendered for a Sultry Summer Look
Trend Themes
1. Androgynous Fashion - Disruptive innovation opportunity in the fashion industry to create gender-neutral clothing and accessories.
2. Summer Inspire - Disruptive innovation opportunity in the beauty industry to create summer-inspired makeup and hair looks.
3. Hippie Revival - Disruptive innovation opportunity in the fashion industry to reintroduce hippie-inspired accessories and clothing.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion designers to create androgynous clothing lines.
2. Beauty - Disruptive innovation opportunity for beauty brands to create summer-inspired makeup and hair products.
3. Accessories - Disruptive innovation opportunity for accessory designers to revive and modernize hippie-esque headbands and styles.