The Mercedes-Benz AMG Vision Gran Turismo was built to celebrate the release of 'Gran Turismo 6.' The concept car exists only in the game, but the Silver Arrow decided to create a physical version of it to show off what could have been. The AMG Vision Gran Turismo is as sexy as cars come and sports gull-wing doors and an aluminum space frame.
If it were to actually hit the road, the AMG Vision Gran Turismo would be powered by an AMG bi-turbo V8 good for 577 horsepower and 590 lb-ft of torque. It would weigh only 3,053 pounds thanks to its lightweight body and would probably sell for a pretty penny. Alas, Mercedes-Benz has no plans to bring the virtual supercar to life, but gearheads can still dream.
Gamer Supercar Concepts
The AMG Vision Gran Turismo Exists Only in 'Gran Turismo 6'
Trend Themes
1. Gamer-inspired Concept Cars - Automotive companies can explore creating other gaming-inspired concept cars, utilizing similar flashy design elements and technology.
2. Virtual-to-real Product Design - Companies can adapt popular virtual-only products for the real world, bringing exciting and exclusive goods to market.
3. Reality-bending Marketing Strategies - Bold marketing campaigns can bridge the gap between virtual and physical worlds, intriguing customers and creating unprecedented hype for the product.
Industry Implications
1. Automotive - The automotive industry can further explore the adoption of technological features to implement them in future production cars.
2. Video Game/media - Video game designers and multimedia companies can collaborate with automotive producers to create fully interactive gaming experiences in cars.
3. Marketing/advertising - Marketing companies can use gaming worlds and exclusive virtual products to create unique experiential marketing campaigns.