America's Best Contacts & Eyeglasses, a retail brand belonging to National Vision Holdings, Inc, announced the release of its 'Pumpkin Spice Latte Collection' eyeglass frames.
This festive, fall-time collection will include 12 exclusive glasses frames for men and women, which draw inspiration from the beloved spiced latte beverage. Diverse and affordable, the 'Pumpkin Spiced Latte Collection' offers styles under $100 that feature one-of-a-kind silhouettes in familiar autumnal colorways.
While beverage-themed eyeglass frames certainly sound like a bizarre choice, the collection boasts a variety of on-trend looks. "We and our customers all love Pumpkin Spice Lattes so much this time of year. We thought, ‘Why should Starbucks have all the fun?’" said Megan Molony, Senior Vice President of Merchandising for National Vision
Pumpkin Spice Glasses Frames
America’s Best Launches 'Pumpkin Spice Latte Collection' Eyewear
Trend Themes
1. Seasonal-inspired Eyewear - Opportunity for eyewear companies to target specific seasons/holidays and release limited edition collections inspired by popular beverages, foods or events.
2. Affordable Fashion - Companies can offer trendy and affordable eyewear collections to appeal to customers who want to continually update their look without breaking the bank.
3. Brand Collaborations - Collaborating with other brands such as food/beverage companies to create unique and limited edition eyewear collections can increase visibility and engage new customers.
Industry Implications
1. Eyewear - Eyewear companies can leverage popular trends and events to design unique collections and appeal to customers looking for affordable fashion that matches their interests.
2. Food and Beverage - Food and beverage companies can team up with eyewear companies to create co-branded limited edition collections that attract new customers and generate buzz.
3. Retail - Retailers can offer seasonal and event-inspired eyewear collections to increase sales and attract more customers looking for affordable and fashionable accessories.