'RATS,' a Japanese fashion label that's based in Tokyo, Japan, released its lookbook for Fall/Winter 2016, which is essentially made up of Americana men's looks.
In order to generate this theme, RATS includes a number of thick denim pieces, masculine leather jackets, down vests, military-style parkas and rustic-looking accessories. Each is modeled by men who perch causally atop a stool against a simple backdrop, working to draw attention to their reserved composure, which speaks to the Americana men's looks that are presented.
This is also maintained by the brand's inclusion of Harley Davidson pins, as well as motorbikes and beer bottles throughout. Each of the images within the editorial are black and white, further accenting the old-school inspiration and highlighting the simplistic colorways that make up the apparel within the collection.
Biker-Inspired Menswear
This Toyko Brand's Editorial Features Many Americana Men's Looks
Trend Themes
1. Americana Menswear - Opportunity for brands to incorporate thick denim pieces, leather jackets, rustic accessories, and old-school inspiration into men's collections.
2. Rustic Accessories - Opportunity for brands to introduce accessories such as Harley Davidson pins, motorbikes, and beer bottles into their menswear collections.
3. Black and White Editorial Photography - Opportunity for brands to use black and white photography to highlight simplistic colorways in their collections.
Industry Implications
1. Fashion - Fashion brands have an opportunity to incorporate biker-inspired Americana menswear and rustic accessories into their collections.
2. Photography - Photography studios and fashion brands can experiment with black and white editorial photography to highlight products in a simplistic and stylish manner.
3. Motorcycle Industry - Motorcycle brands can partner with clothing brands to incorporate their products in biker-inspired menswear collections.