The American Two Shot Spring 2013 look book is more like a collection of candid photos of friends having fun hanging out than a series meant to advertise the clothing.
Owned by Steph Krasnoff and Olivia Wolfe, American Two Shot is a one-stop cafe and fashion collaborative with a casual carefree sense of style. Shot by Cesar Vega, the look book features a group of creative individuals who are designers, musicians, filmmakers, writers and dancers. Maybe the move away from strictly using professional models is what makes this look book seem so laid back and natural.
The layering of knits, overalls and cardigans in the American Two Shot Spring 2013 series shows off the girls' city chic bohemian style perfectly.
Candid Hipster Look Books
The American Two Shot Spring 2013 Collection Has a Laid Back Style
Trend Themes
1. Candid Look Books - Opportunity for brands to showcase their products in a more relatable and authentic way through candid look books.
2. Laid Back Style - Demand for clothing and fashion collections that exude a casual and carefree sense of style.
3. Non-professional Models - Shift in the fashion industry towards featuring non-professional models to create a more inclusive and relatable image.
Industry Implications
1. Fashion - Fashion brands can capitalize on the demand for laid back, city chic bohemian styles showcased in candid look books.
2. Photography - Opportunity for photographers to specialize in capturing candid and natural moments in look books, moving away from traditional model shoots.
3. Social Media - Platforms and influencers can leverage candid look books to engage audiences authentically and promote fashion brands.