As well as wearing designs from Ralph Lauren for the upcoming 2014 Winter Olympics in Sochi, the American Olympic team will be outfitted by Burton.
The snowboarding team will wear the Burton-designed outfits, which is the perfect way to show support for an American manufacturer of snowboards and snowboarding gear that has made its home in Vermont since 1977. The outfits were revealed at Burton’s flagship store in Vermont earlier this week.
The design for the garments of the American snowboarding team were inspired by a vintage quilt found at an antique fair. The pieces consist of a beige-colored beanie, slacks and yellow mittens. The jacket itself is the standout piece, decorated with a charming weathered patchwork design that exudes classic Americana. The quilt that inspired the patchwork pattern was taken apart and reconstructed, photographed and printed onto the jacket’s waterproof fabric, melding hi-tech fabrics with old world charm beautifully.
Patchwork Americana Sportswear
Burton Designs Snowboarding Outfits for the American Olympic Team
Trend Themes
1. American-inspired Sportswear - Opportunity to create sportswear designs that draw inspiration from American culture, heritage, and traditions.
2. Vintage-inspired Sportswear - Opportunity to draw inspiration from vintage designs and find creative ways to bring them into modern-day sportswear.
3. Sustainability in Sportswear Design - Opportunity to incorporate sustainable and eco-friendly materials into sportswear design.
Industry Implications
1. Sportswear - Opportunity for sportswear companies to create collections inspired by American and vintage designs.
2. Textile Manufacturing - Opportunity to create eco-friendly, sustainable materials that can be used in sportswear design.
3. Athletic Apparel Design - Opportunity to incorporate vintage and traditional designs into functional and high-performance athletic apparel.