Emotional Mother's Day Commercials

American Greetings' New Ad Honors Those Whose Moms Have Passed

While Mother's Day might be just around the corner, American Greetings knows that not everyone will be sending out a card to their mom. In order to recognize what the holiday means for those who have lost their moms, the card company created a beautiful new ad about celebrating the day in a different way.

The new American Greetings ad is titled 'Tattoo' and it begins with a young woman walking into a tattoo parlor. While she looks nervous at first, her face ultimately breaks into a smile upon seeing the finished tattoo on her wrist. She then takes out a greeting card to reveal that the tattoo is a copy of a message her late mother wrote to her.

The ad is a beautiful reminder that not everyone will be celebrating this Mother's Day in the same way and that those who have lost their moms might need a little bit of extra support to get them through.
Trend Themes
1. Emotional Advertising - Opportunity for brands to create emotional connections with consumers by acknowledging different experiences on holidays such as Mother's Day.
2. Personalized Remembrance - Opportunity to offer products or services that allow individuals to honor and remember their late loved ones in a personal and meaningful way.
3. Supportive Messaging - Opportunity to provide emotional support and understanding to individuals who are grieving the loss of their mothers during special occasions like Mother's Day.
Industry Implications
1. Greeting Card Industry - Opportunity for greeting card companies to create special cards and messages that acknowledge and cater to individuals who have lost their mothers.
2. Tattoo Industry - Opportunity for tattoo parlors to offer customization services that allow customers to memorialize their late mothers through tattoos.
3. Counseling and Therapy Industry - Opportunity for therapists and counselors to provide support and guidance to individuals dealing with grief and loss during special occasions like Mother's Day.

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