Throw out your boring coaster set and add a little more conversation to your living room with the American Burger Coaster Set. It runs for just under $20 at Drinkstuff.com.
Implications - The rise of foodie culture has created an epicurean customer base that craves innovative ways to enjoy food that don't necessarily involve eating. Novelty products such as this set of coasters designed to look like the ingredients in a classic hamburger appeal to this market's sense of humor and appreciation for comfort food. Companies can take advantage of this opportunity by releasing novelty designs created with popular foods in mind such as sushi, burgers, pizza and barbecued fare.
American Burger Coaster Set
American Burger Coaster Set
Trend Themes
1. Foodie Novelty Products - Creating novelty products inspired by popular foods can appeal to the growing foodie culture and their sense of humor.
2. Innovative Food-related Home Goods - Developing unique home goods, such as coaster sets designed to resemble popular foods, offers disruptive innovation opportunities in the home goods industry.
3. Epicurean Lifestyle Merchandise - Catering to the epicurean customer base with merchandise that allows them to express their love for food can be a successful disruptive innovation strategy.
Industry Implications
1. Novelty Product Industry - The rise of foodie culture presents an opportunity for the novelty product industry to create unique designs inspired by popular foods.
2. Home Goods Industry - Incorporating innovative food-related designs into home goods, such as coasters, can disrupt the traditional home goods industry.
3. Lifestyle Merchandise Industry - Developing merchandise that caters to the epicurean lifestyle can disrupt the lifestyle merchandise industry and appeal to food enthusiasts.