The cold weather is on its way, but American Apparel's outerwear collection is making this transition more bearable, with a collection of minimalist fashions that are sure to help one stay warm and stylish.
Khairan Majid, the brand's head of merchandising explained the inspiration behind the line, stating that "The Fall 2018 collection offers an inclusive and refreshing take on fashion basics with longevity. We wanted to break down barriers with gender-neutral silhouettes and a wider size range. The warm, neutral color palette and beautiful luxe fabrics elevate this range, while still keeping the price point accessible."
Some standouts include a reversible bomber jacket and a vivid yellow puffer jacket, both of which are equal parts practical and stylish.
Luxe Minimal Outerwear Collections
American Apparel's Outerwear Collection Focuses on Longevity
Trend Themes
1. Luxe Minimalism - Opportunity for fashion brands to release elegant and durable outerwear designs that are minimalist in nature.
2. Gender-neutral Fashion - Disruptive potential in creating fashion staples that break down gender barriers and appeal to a wider audience.
3. Affordable Luxury - Opportunity to provide high-quality, luxurious fabrics and styles at a more accessible price point.
Industry Implications
1. Fashion - Fashion industry can take inspiration from American Apparel's approach to produce classic outerwear pieces that showcase luxury minimalism and inclusivity.
2. Retail - Retailers should reevaluate their product offerings with a focus on creating gender-neutral options and provide high-quality sustainable and affordable luxury.
3. Textile Manufacturing - There is an opportunity for textile manufacturers to produce more eco-friendly, high-quality fabrics that can contribute to the rise of sustainable and affordable luxury fashion.