Since its recent online relaunch, American Apparel has been busy releasing the iconic staples it's been known for, along with a number of other fashion-forward pieces that have gotten the attention of consumers -- with the new American Apparel activewear line being its most recent.
The FORWARD activewear line is a part of the brand's How We Play campaign, which highlights a diverse roster of models showing off the different styles. While the pieces that comprise the activewear line are great for the gym, the versatile styles and playful prints enable consumers to wear them for a typical day out.
The American Apparel activewear line is available exclusively from the brand's online store, where styles for both men and women can be browsed.
Stylish Performance-Tech Activewear
The New American Apparel Activewear Line Boasts Versatility
Trend Themes
1. Versatile Activewear - The American Apparel activewear line offers versatile styles that can be worn not only for the gym but also for a typical day out.
2. Fashion-forward Performance-tech - American Apparel's activewear line combines fashion-forward designs with performance-tech materials.
3. Online Exclusive Releases - American Apparel's online store offers exclusive releases of their activewear line for both men and women.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the growing trend of versatile activewear by offering a wide range of styles that can be worn for various activities.
2. Apparel Manufacturing - Manufacturers can explore opportunities in producing fashion-forward activewear that incorporates performance-tech materials.
3. E-commerce - Online retailers can take advantage of the trend of online exclusive releases by partnering with brands to offer unique products to their customers.