Amcor Capsules and Moët & Chandon announced a new partnership that will see the latter brand utilizing a new kind of foil for its signature champagne.
The ESSENTIELLE foil is positioned as a sustainable alternative to conventional plastic-made alternatives and maintains a 31% lower carbon footprint when compared. The foil packaging features a 60% aluminum composition with the remaining material consisting of paper sourced in Europe. Consumers will start to see the packaging update on the market in Europe starting in October 2024 ahead of a smooth finish version that will launch in the first quarter of 2025.
Amcor Capsules Managing Director Yannick Magnon spoke on the Amcor Capsules and Moët & Chandon ESSENTIELLE foil saying, "The launch of the ESSENTIELLE plastic-free foil draws attention to the expertise at our Mareuil-sur-Aÿ site, which specialises in the manufacture of foils and is located in the heart of the Champagne region. Amcor Capsules is drawing on ESSENTIELLE to revolutionise the industry by offering a recyclable, plastic-free solution that suits the fast pace of their packaging lines, confirming its major role among wine-growing players, here in Champagne."
Plastic-Free Champagne Packaging
Amcor Capsules and Moët & Chandon Partnered on Plastic-Free Foil
Trend Themes
1. Sustainable Packaging - The adoption of ESSENTIELLE foil signifies a shift towards packaging solutions with reduced environmental footprints, utilizing recyclable materials and minimizing plastic use.
2. Carbon Footprint Reduction - Implementing packaging that boasts a 31% lower carbon footprint exemplifies a growing emphasis on reducing the environmental impact of manufacturing processes.
3. Material Innovation - The fusion of aluminum and sustainably sourced paper in ESSENTIELLE foil introduces a novel composition that challenges traditional plastic-based packaging.
Industry Implications
1. Beverage Packaging - The partnership between Amcor Capsules and Moët & Chandon to create plastic-free champagne foil caters to a growing demand for eco-friendly solutions in the luxury beverage market.
2. Sustainable Materials - The development of foil that blends aluminum and paper provides fresh opportunities within the sector focused on creating environmentally responsible alternatives.
3. Wine and Spirits - Innovative recyclable packaging solutions in the champagne industry reflect a broader movement within the wine and spirits sector to adopt green initiatives.