Amazon's 'Truth & Fable' is an all-new women's occasionwear brand and the third private fashion label to be offered by Amazon, alongside the streetstyle brand Find and lingerie brand Iris & Lily.
The Truth & Fable SS18 range includes a collection of 28 dresses, suits and separates, all of which take inspiration from elegant red carpet style, as well as 1950s party dresses and even fashions sported by women who attended horse racing events during the 1980s. These garments are specifically touted as one that are perfect for weddings, parties and a range of other formal events.
Some of the stunning styles that are currently available from Amazon's Truth & Fable include embroidered dresses, long dresses in soft pastel colors and structured short lace dresses.
eCommerce Occasionwear Brands
Amazon's 'Truth & Fable' Takes Cues from Red Carpet Style
Trend Themes
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3. Inspired Collections - Disruptive innovation opportunity in creating fashion collections that draw inspiration from iconic styles and eras.
Industry Implications
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3. Retail - Disruptive innovation opportunity in the retail industry by offering curated collections that cater to specific fashion inspirations.