Amazon announced new features to the Amazon Influencer Program, which will now enable influencers to be compensated for sales they drive through live streams. Previously the Amazon Influencer Program had influencers direct followers to the e-commerce platform. However now Amazon created its own live stream platform that influencers can earn commission on. The platform is a part of Amazon Live, and influencers can showcase products with accompanying links allowing consumers to easily buy the featured items.
In order to begin earning commission on the new platform, influencers can create an account on the Amazon Live Creator app. Following this they can begin to showcase products, as long as they are part of the Amazon Influencer Program. In order to join the Amazon Influencer Program, the company will assess a person's followers and engagements across multiple social media platforms.
Influencer Livestream Platforms
The Amazon Influencer Program Created a Dedicated Content Platform
Trend Themes
1. Influencer Livestreaming - The rise of influencer livestreaming platforms presents opportunities for brands to collaborate with influencers and drive sales through interactive live content.
2. Compensated Influencer Marketing - The trend of compensating influencers for sales they generate through livestreams opens up new possibilities for businesses to leverage influencer marketing as a revenue-driving strategy.
3. Integrated E-commerce Livestreams - The integration of e-commerce functionality within livestream platforms offers disruptive innovation opportunities for brands to seamlessly connect product showcases with direct purchasing options in real-time.
Industry Implications
1. E-commerce - The growing adoption of influencer livestreaming platforms in the e-commerce industry provides opportunities for brands to boost sales and enhance customer engagement through strategic partnerships with influencers.
2. Digital Marketing - Compensated influencer marketing through livestreams presents a disruptive innovation opportunity for digital marketing agencies and professionals to develop innovative strategies and measurement frameworks.
3. Social Media - The integration of influencer livestreaming and e-commerce on social media platforms drives opportunities for social media networks to monetize their platforms and attract both influencers and brands.