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The Amazon Fire TV 4K Enhances Voice Control with Echo's Alexa

From enhanced Wi-Fi to 4K Ultra HD capabilities and support from Echo's Alexa, the new Amazon Fire TV 4K boasts a slew of impressive new features. In all, Amazon claims that this next generation of the Fire TV is 75 percent more powerful—amazingly, it's priced at under $100.

The streamlined multimedia device boasts more than 3,000 channels, apps and games, which is more than similar streaming media players offered by competitors.

Alexa (the smart assistant that powers the Echo speaker that was released early last year) is also integrated with the Fire TV Stick with Voice Remote system, which makes it incredibly easy to conduct voice searches and prompt Alexa to give information on the weather, traffic and more. As technology becomes smarter and more valuable for entertainment and daily life, devices like the new Amazon Fire TV are competing to be the central hub of the home.
Trend Themes
1. Enhanced Streaming Experience - Investing in enhancing the overall streaming experience through enhanced Wi-Fi, 4K Ultra HD capabilities and improved voice control can be a disruptive innovation opportunity for companies operating in the streaming media device market.
2. Artificial Intelligence Integration - Integrating artificial intelligence technologies such as smart assistants as seen with Alexa can help improve user experience and make streaming media devices more valuable for entertainment and daily life.
3. Increased Performance - Developing high-performance devices that provide more than competitors in terms of number of channels, apps, and games can be a disruptive innovation opportunity for companies operating in the streaming media device market.
Industry Implications
1. Streaming Media Device - Companies operating in the streaming media device market can disrupt the market by investing in artificial intelligence integration and performance improvements that enhance the overall streaming experience.
2. Smart Home Technology - As streaming media devices becomes more integrated with smart home technology, companies operating in this market have an opportunity to create integrated devices that centralize the home automation experience.
3. Entertainment Technology - Companies involved in the entertainment technology industry can innovate by investing in technologies like artificial intelligence, 4K Ultra HD, and enhanced Wi-Fi to improve the overall entertainment experience.

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