Amazon is cutting its plastic use in North America by replacing 95% of the plastic air pillows used in delivery packaging in North America with 100% recycled paper filler. This change is part of Amazon's extensive effort to reduce plastic packaging and prioritize recyclable materials like paper. The paper filler is made from 100% recycled material. With this switch, Amazon expects to prevent nearly 15 billion plastic air pillows annually. This decision is part of Amazon's ongoing initiative to eliminate plastic delivery packaging from its North American fulfillment centers.
Amazon's action to reduce plastic usage is improving the company's public image as an environmentally responsible corporation. Brands that demonstrate a commitment to sustainability are gaining popularity among consumers. This move by Amazon could help the company attract environmentally conscious customers and enhance customer loyalty.