Amazon Canada is teaming up with Winnie Harlow to celebrate International Women's Day by supporting female-founded small businesses. On a global scale, the Canadian model will be joined by Diane von Furstenberg (for the second year in a row) and eight other influential women, including Priyanka Chopra, Mindy Kaling, and Keke Palmer, among others.
Amazon Canada customers can now shop the brand's first-ever International Women’s Day storefront to "discover the stories and products of eight inspiring women who are working with Amazon to grow their businesses – including small business sellers, handmade artisans, and AWS customers."
Alongside this incredible female-focused initiative, Amazon Canada, in partnership with the Women in Leadership Foundation, is hosting a special event that celebrates Canadian women who have successfully built a business online. The free virtual event takes place on Thursday, March 11 at 12 p.m. ET. You can sign up to attend through Eventbrite.
Women-Owned Small Business Support
Amazon Canada Celebrates Women’s Day with Winnie Harlow
Trend Themes
1. Female-founded Small Businesses - There is a growing trend toward supporting and promoting female-founded small businesses, presenting opportunities for disruptive innovation in marketing, networking, and funding for these businesses.
2. International Women's Day Storefront - The creation of an International Women's Day storefront presents an opportunity for disruptive innovation in e-commerce, particularly in creating curated and personalized shopping experiences that celebrate and support small businesses owned and operated by women.
3. Virtual Events - The COVID-19 pandemic has accelerated the trend of virtual events and webinars, presenting opportunities for disruptive innovation in online event management, networking, and engagement.
Industry Implications
1. Retail and E-commerce - Retail and e-commerce industries can disruptively innovate by diversifying their product offerings to include female-founded small businesses and by creating curated and personalized shopping experiences for customers that celebrate and support these businesses.
2. Technology - Technology industries can disruptively innovate by creating online platforms and tools that facilitate networking, funding, and marketing support for female-founded small businesses.
3. Event Management - Event management industries can disruptively innovate by creating engaging and interactive virtual events and webinars that facilitate networking, education, and industry-specific support for small business owners and entrepreneurs.