Spectrum by Amanda Diva Totes is a series of hand-painted canvas bags, each with their own unique design.
Each of these bags has an African flair. From the colors to the style of art, they give your wardrobe an added touch of ethnicity.
Spectrum delivers an array of bright colors that pop and these totes are perfect for school, work or even when running errands.
Implications - Due to the recent recession, consumers were very budget-conscious and limited to staycations and minimal leisurely travelling. However, these consumers still desire products that convey their love of travel by boasting culturally specific designs or materials. Companies can manufacture products that incorporate cultural elements to appeal to worldly consumers.
Tribal Hand-Painted Purses
Artistic Canvas Bags by Amanda Diva Totes
Trend Themes
1. African-inspired Hand-painted Bags - Hand-painted bags inspired by African design provide an opportunity to appeal to consumers interested in culturally specific products.
2. Bright and Bold Color Palettes - The use of bright and bold color palettes in fashion accessories offers an opportunity for brands to stand out in the market.
3. Personalized/one-of-a-kind Products - The trend towards personalized and unique products gives companies the chance to offer consumers products that are customized to their individual tastes and preferences.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry can incorporate culturally specific designs and personalized products to appeal to diverse consumer interests.
2. Gifts and Souvenirs - The gifts and souvenirs industry can offer personalized and culturally specific products that appeal to tourists and travelers.
3. Art and Design - The art and design industry can collaborate with fashion brands to provide unique and one-of-a-kind products that reflect individual creativity and aesthetic preferences.