Fashion magazines infinitely popular among women of most ages, and this Alt for Damene campaign suggests that the reason to buy this particular publication isn't solely for the aesthetics on the inside.
When actual articles are found in these disposable pop culture periodicals, they tend to be of relatively low quality literature, discussing superficial topics with third grader vocabulary, which is where this seasonal serial sets itself apart from competitors.
In these prints by the Kitchen advertising agency of Oslo, Norway, three women wear transparent gowns scrawled with horizontal bands of differently treated typefaces. To accompany this unusual fashion statement, the Alt for Damene campaign asserts that the editorials included within its pages are "stories that stay with you," in ways that are directly applicable to your life and your wardrobe.
Headlining Text Dresses
This Alt for Damene Campaign Suggests Content You Can Wear
Trend Themes
1. Wearable Content - The rise of wearable design with printed content for advertising making it a disruptive innovation opportunity.
2. Fashion Magazine Redemption - A unique take on fashion magazines with articles that add value and are useful in daily life being a disruptive innovation opportunity.
3. Typeface Fashion - Incorporating different typeface designs in fashion leads to an opportunity for disruptive innovation and unique design.
Industry Implications
1. Fashion - The fashion industry can leverage wearable content to attract customers and push the limits of design through typeface incorporation.
2. Advertising - Incorporating wearable content in advertising creates an amazing disruption in the advertising industry.
3. Media - Wearable content and fashion magazine redemption present a unique opportunity for the media industry, where articles are not disposable pop culture, but directly applicable to consumer's lives.