Heritage fashion brand Alpha Industries introduces a new collection designed for the Spring/Summer 2024 season. The theme continues to celebrate its past and this time, it honors the 60s which is when the Department of Defence worked with the brand to create some of the most notable military apparel known to date.
This includes the familiar MA-1 bomber jacket and the N-2B parka. Both the troops and civilians admired the apparel for its function and style, making it a go-to option throughout the globe breaching beyond the frontlines. The seasonal capsule is inspired by military uniforms that have been worn throughout history, offering both menswear and womenswear with a rugged aesthetic. Some familiar details include classic camouflage and militaristic silhouettes.
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Trend Themes
1. Celebration of Heritage - The Spring/Summer 2024 collection by Alpha Industries celebrates its heritage by honoring its partnership with the Department of Defence in the 60s.
2. Rugged Aesthetic - Alpha Industries' SS24 capsule offers a rugged and militaristic style with its inspired military uniforms.
3. Gender-inclusive Fashion - The new collection from Alpha Industries provides both menswear and womenswear options, catering to a diverse audience.
Industry Implications
1. Fashion - The Spring/Summer 2024 collection by Alpha Industries introduces new trends in streetwear and military-inspired fashion.
2. Heritage Brands - Alpha Industries' collection demonstrates the relevance and appeal of heritage brands in the fashion industry.
3. Gender-inclusive Fashion - Alpha Industries' inclusion of both menswear and womenswear reflects the growing demand for gender-inclusive fashion in the market.