The new Alpen Create muesli cereal has been introduced by the brand as an option for customization-hungry consumers who are looking for a healthy way to put their own spin on breakfast.
The cereal maintains an all-natural profile that is free from added sugar, high in fiber and that doesn't contain any raisins, which comes as a response to consumer preferences. This profile makes the cereal ready for customization and mixing with a wide array of additional ingredients to let consumers transform their morning meal into a perfectly personalized portion.
The Alpen Create muesli cereal has been developed for the UK market and maintains an ingredient profile made from whole grain wheat flakes along with rolled oats. The cereal will be available at convenience stores starting in February.
Customization-Focused Breakfast Cereals
The New Alpen Create Muesli is Free of Added Sugar
Trend Themes
1. Customization-focused Breakfast Cereals - Opportunity for companies to develop customizable breakfast cereal options that allow consumers to personalize their morning meals.
2. Healthy and Natural Ingredients - Opportunity for food manufacturers to create breakfast cereals that are free from added sugar and high in fiber, in response to consumer demand for healthier options.
3. Convenience Store Expansion - Opportunity for convenience stores to expand their product offerings by adding customizable and healthy breakfast cereals to attract health-conscious consumers.
Industry Implications
1. Food Manufacturing - Opportunity for food manufacturers to capitalize on the trend of customization-focused breakfast cereals by creating innovative, healthy, and personalized cereal options.
2. Health and Wellness - Opportunity for health and wellness industry to offer customized breakfast cereal options as part of their product portfolio to cater to health-conscious individuals.
3. Convenience Stores - Opportunity for convenience stores to tap into the customization-focused breakfast cereal trend by introducing a wide variety of customizable cereal options to cater to consumer preferences.