'Ambiguous Rules' is a recent series by Porto, Portugal-based fashion photographer Aloisio Brito for the Pedro Pedro Autumn Winter 2012 Collection. It stars model Luana adorned in shaggy outfits courtesy of Nelson Vieira. Luana's hair was tousled in a full-body, draping style by Juliana Lamares. Makup artist Tinoca applied a light but effective touch, beautifully complementing each outfit.
The key feature of these looks is the fur -- or faux-fur -- pieces. From hats to frocks, Nelson Vieira's styling and Pedro Pedro's clothing is both shaggy and chic.
The setting is worth touching on as well. Aloisio Brito captures Luana posing atop a sun-drenched roof in a city or area of city dominated by low-rise buildings, allowing each shot to capture sweeping swaths of light blue sky.
Chic Shaggy Captures
This Aloisio Brito is Series is Furry and Fabulous
Trend Themes
1. Shaggy Fashion - Opportunity for designers to create innovative shaggy outfits using faux-fur materials.
2. Rooftop Photography - Potential for photographers to explore creative shoots on sun-drenched rooftop locations.
3. Ambiguous Style - Market for fashion that blurs traditional gender norms, allowing for more inclusive and diverse fashion choices.
Industry Implications
1. Fashion Design - Innovation in shaggy fashion can disrupt the traditional fashion industry with unique and unconventional designs.
2. Photography - Exploring rooftop photography can offer photographers unique perspectives and create a new niche market.
3. Gender-inclusive Fashion - Disruptive innovation opportunity to challenge conventional fashion norms and cater to a more diverse, inclusive customer base.