Plant-based health food brand ALOHA has announced that it will be launching four of its most popular protein bars at Whole Foods Market throughout the United States. The new retail expansion is a result of the brand's explosive growth over the past few years, where it has been able to double in size year-over-year. The flavors hitting shelves include Peanut Butter Cup, Cookie Dough, Peanut Butter Chocolate Chip, and Coconut Chocolate Almond.
ALOHA's plant-based protein bars are all made from a proprietary blend of pumpkin seed protein and brown rice. Each bar delivers an impressive 14g of protein and only 5g of sugar. In addition, the bars are made from high-quality ingredients that are SDA Organic, Non-GMO Project Verified, and Certified Vegan.
"Launching in Whole Foods Market is a major step in growth for our small company and allows us to make it even easier for plant-based and conscious-minded eaters to find and discover our delicious bars," said Brad Charron, CEO, ALOHA.
Pumpkin Seed Protein Bars
ALOHA's Protein Bars Will Now Be Available at Whole Foods Market
Trend Themes
1. Plant-based Protein Bars - The rapid expansion of ALOHA's plant-based protein bars indicates that there is a growing demand for healthier alternatives to traditional protein bars, creating an opportunity for other plant-based protein bar brands to enter the market.
2. Pumpkin Seed Protein - The use of pumpkin seed protein in ALOHA's protein bars offers a unique alternative to commonly-used protein sources like whey and soy, creating an opportunity for other health food brands to incorporate pumpkin seed protein into their products.
3. Retail Expansion of Health Food Brands - ALOHA's successful expansion into Whole Foods Market highlights the potential for other health food brands to expand their retail presence through partnerships with major grocery chains.
Industry Implications
1. Health Food Industry - The rapid growth of ALOHA and other health food brands like it indicate that the health food industry is poised for continued growth, creating opportunities for new and innovative plant-based and alternative protein products.
2. Grocery Industry - The partnership between ALOHA and Whole Foods Market demonstrates the potential for major grocery chains to incorporate more plant-based and health-focused products into their inventory, creating opportunities for other health food brands to form similar partnerships.
3. Plant-based Protein Industry - The success of ALOHA's plant-based protein bars highlights the growing demand for alternative protein sources, creating opportunities for companies to develop new and innovative plant-based protein products to meet consumer demand.