Erik Johansson is a Swedish Photoshopping genius who takes his own pictures and manipulates them into surreal scenes - scenes that defy logic… scenes that make it hard to stop looking at them… scenes that cause your mind to wonder.
In short, Johhansson creates unbelievable realism as art. His creations do what images are supposed to do: they open your eyes. See more: here.
Implications - Photography that features an element of fantasy is appealing to consumers who desire an escape from their everyday responsibilities. Products that integrate an otherworldly aspect into its design will attract more customers than those which only focus on function. Companies could focus on this need for unconventional aesthetics in order to increase their revenue.
Unbelievable Surrealism as Art
Erik Johansson's Remarkable Photoshopping
Trend Themes
1. Surreal Photography - Opportunity to create products and experiences that integrate fantastical elements into design, appealing to consumers seeking an escape.
2. Unconventional Aesthetics - Potential for companies to focus on creating products with unconventional aesthetics to attract more customers looking for unique experiences.
3. Fantasy Escape - Opportunity to capitalize on consumers' desire for an otherworldly experience through imaginative and surreal designs.
Industry Implications
1. Photography - Disruptive potential exists within the photography industry to innovate and cater to the growing demand for surreal and imaginative visuals.
2. Art and Design - Art and design industries can explore the incorporation of surreal and unconventional aesthetics to create unique and captivating experiences for consumers.
3. Consumer Products - Consumer product companies can leverage the appeal of surreal and unconventional aesthetics to create innovative products that stand out in the market.