One Second mouth refresher, known primarily for their breakthroughs in functional candies, is breaking through yet again with their new Almost Illegal Challenges campaign. In the past the brand has used innovations to bring consumers a wide variety of mints with proven results. Their mission: for their functional candies to give individuals a new found confidence, similar to that given to us by deodorant.
These Almost Illegal Challenges have, however, taken them in a new and fun direction as it catches fire. At AlmostIllegalChallenge.com, contestants can post videos of their creative (and often hilarious) almost illegal activities and behavior. With titles such as ‘Almost illegal bowling,’ ‘Almost illegal sex,’ ‘Almost illegal naked run,’ and ‘Almost illegal alcohol challenge,’ you can imagine the interactive site is creating quite a stir for both viewers and contestants.
Criminal Boasting Posting
Almost Illegal Challenges are From the Wrong Side of the Tracks
Trend Themes
1. Functional Candies - Disruptive innovation opportunity: Explore new ways to incorporate functional ingredients in candies to provide additional benefits to consumers.
2. Interactive Challenges - Disruptive innovation opportunity: Develop online platforms or apps for users to engage in fun and creative challenges, creating a sense of community and entertainment.
3. Contestant-generated Content - Disruptive innovation opportunity: Build platforms that allow users to showcase their creative and entertaining content, encouraging user participation and engagement.
Industry Implications
1. Confectionery - Disruptive innovation opportunity: Incorporate functional ingredients into candies to appeal to health-conscious consumers and differentiate from traditional confectionery products.
2. Online Entertainment - Disruptive innovation opportunity: Create interactive platforms for users to participate in challenges and share content, tapping into the growing demand for novel online entertainment experiences.
3. Social Media Marketing - Disruptive innovation opportunity: Develop innovative marketing strategies that leverage user-generated content and interactive challenges to drive brand awareness and engagement on social media platforms.