Casual fashion is best when everything is clean, simple and classic -- exactly what is showcased in the AllSaints Spitalfields Spring 2012 campaign. Featuring models Tony Ward, Claude Simonon, Kate Harrison and Sophie Dickens, this laid-back spread captures the essence of nonchalant and cool style, which definitely reflects this British high street fashion brand.
The AllSaints Spitalfields Spring 2012 campaign, photographed by Boo George, displays simple pieces ranging from basic white tees to essential denim. For the gals, it's all about the classic tank, mixed with a rugged utility-style jacket, trench or updated motorcycle jacket. For the boys, a navy suit jacket can do no wrong, nor can a simple button front shirt or skinny tie.
Casual Nonchalant Lookbooks
AllSaints Spitalfields Spring 2012 Campaign is Composed & Cool
Trend Themes
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Industry Implications
1. Fashion - Fashion brands can capitalize on the demand for clean and simple clothing designs.
2. Retail - Retailers can cater to the growing market for laid-back style by offering curated collections.
3. Design - Designers can explore innovative ways to update classic fashion pieces and make them relevant for modern consumers.