The Kellogg's All-Bran Immune Care cereal has been created in partnership with Kirin Holdings as a product for Japanese market to provide consumers with a simple way to support their immune system.
The product is positioned as a functional food that features multiple benefits thanks to L. lactic strain Plasma (postbiotic) and the arabinoxylan fermented dietary fiber derived from wheat bran. These ingredients work together to support intestinal health, regular bowel movements and also normal immune system function.
The Kellogg's All-Bran Immune Care cereal comes as part of a wider shift towards functional foods and a continued demand for immunity-boosting products. The product is great for being enjoyed as part of a daily meal or on its own.
Immunity-Supporting Cereal Products
Kellogg's All-Bran Immune Care is Arriving in Japan
Trend Themes
1. Functional Foods - As consumers continue to seek food with added health benefits, there is an opportunity for food manufacturers to create new functional foods that support specific health functions.
2. Immune-boosting Products - Given the ongoing COVID-19 pandemic, there is a growing demand for products that can help support the immune system. This presents an opportunity for companies to create new products, or modify existing ones, to include immune-boosting ingredients.
3. Prebiotics and Postbiotics - As our understanding of gut health continues to evolve, there is a growing interest in prebiotics and postbiotics. Companies that can create products with these ingredients, or find new ways to incorporate them, could disrupt the food industry.
Industry Implications
1. Cereal Industry - Food manufacturers in the cereal industry can find new opportunities to create functional cereals that support specific health functions, such as immune system support.
2. Probiotic and Postbiotic Industry - The ongoing demand for products that support gut health and the immune system creates opportunities for companies in the probiotic and postbiotic industry to create new products that meet these needs.
3. Health and Wellness Industry - Given the continued interest in health and wellness, there is an opportunity for companies in this industry to innovate and create new products that support immune health and overall wellbeing.