All of Us Revolution is a social business that aims to get women to reconsider the way they consume. The entire {r}evolution apparel collection comprises 10 items that can be worn 10 different ways, designed to encourage customers to do more with less. The Versalette, which looks like a scarf but can be transformed into a shirt, dress, and even a bag, can be worn 15 different ways.
The fair trade fashion company also wants its customers to consider where the products they purchase come from and how they're made in order to bring awareness to the triple bottom line. All of Us Revolution has dedicated their website to sharing the ethical ways in which they treat people and planet through a blog on entrepreneurship, fair trade, fashion and travel.
The company was founded by Kristin Glenn and Shannon Whitehead, Americans who met while traveling, and decided to launch a social business after they saw the damage of the fashion industry in South America. They created their business with the philosophy that you can have it all, that you don't need to wait until retirement to enjoy life or give back.
"We’re going to have it all today. Adventure. Hard work. Purpose," their site says. "The opportunity to give back. We’re going to start a journey, with no destination but to live by our own terms and help others do the same along the way. There is no 'one day' in our philosophy; only today, and we believe the possibilities abound."
The video above explains more background on the founders and how they started their social fashion business.
Contact Information
All of Us Revolution website
All of Us Revolution on Twitter
All of Us Revolution on Facebook
Socially Sustainable Fashion
'All of Us Revolution' Encourages Women to Rethink Consumption
Trend Themes
1. Slow Fashion Movement - Disruptive innovation opportunity: Create a business model that promotes sustainable and ethical fashion practices, encouraging customers to buy less and choose quality over quantity.
2. Versatility in Fashion - Disruptive innovation opportunity: Design clothing items that can be worn in multiple ways, allowing customers to maximize their wardrobe and minimize waste.
3. Transparent Supply Chains - Disruptive innovation opportunity: Develop technologies or platforms that provide visibility into the manufacturing processes and sourcing of fashion products, empowering consumers to make informed and ethical purchasing decisions.
Industry Implications
1. Sustainable Fashion - Disruptive innovation opportunity: Incorporate sustainable materials, fair trade practices, and social responsibility into the fashion industry to address environmental and social challenges.
2. Social Entrepreneurship - Disruptive innovation opportunity: Establish businesses that prioritize social and environmental impact alongside profit, using fashion as a vehicle for positive change.
3. E-commerce - Disruptive innovation opportunity: Build online platforms that connect conscious consumers with sustainable fashion brands, making it easier to discover and purchase ethically-made clothing.