All Better Co. is a new first aid brand that utilizes plant-powered materials across its line of aid products. The company's inaugural first aid line is the Don't Scratch That lineup which includes bug bite treatments. These treatments range from pens to patches, and are designed to both quicken the healing process and reduce itchiness or irritation caused by the bites.
The co-founder stated that the company was created in order to provide "gentle, plant-powered, easy-to-use products" to customers who are sensitive to harsher chemicals. Despite the plant-powered nature of the Don't Scratch That lineup, it is highly effective at keeping bug-inflicted wounds clean with a protective seal. The All Better Co. products are natural, effective, and portable, making them excellent everyday carry additions while traveling or spending long periods of time outside.
Plant-Powered First-Aid Brands
All Better Co. Creates Plant-Based Personal Medical Solutions
Trend Themes
1. Plant-powered First-aid - All Better Co. is leading the trend of using plant-powered materials in first-aid products as an alternative to harsher chemicals.
2. Natural Bug Bite Treatments - There is a growing demand for natural bug bite treatments, creating an opportunity for companies like All Better Co. to enter the market and disrupt the traditional pharmaceutical industry.
3. Portable Personal Medical Solutions - As consumers look for more portable and convenient options for their personal medical needs, companies like All Better Co. have a disruptive opportunity to create products that can be easily carried on-the-go.
Industry Implications
1. First-aid Products - Companies in the first-aid industry can disrupt the market by incorporating natural, plant-based ingredients into their products, as All Better Co. has done.
2. Pharmaceuticals - The natural and plant-based trend in first-aid products could disrupt the traditional pharmaceutical industry and create new opportunities for companies like All Better Co. to provide effective, alternative treatments.
3. Travel and Outdoors - As consumers take a greater interest in natural and portable personal medical solutions, travel and outdoor industries can disrupt by offering complementary services and customized solutions, such as selling All Better Co. products or creating their own portable first-aid kits.