For the launch of Ridley Scott's newest film, 'Alien: Covenant,' Twentieth Century Fox and Regal Cinemas are offering a unique virtual reality experience that takes fans into the terrifying world of Alien.
'Alien: Covenant In Utero' is a 360-degree virtual reality game that's being offered in participating Regal Cinemas that promises to offer a "journey into a living nightmare that offers a terrifyingly close and personal encounter as an alien Neomorph at the time of its birth."
Alien fans will be able to immerse themselves in the VR world through Oculus Rift demo kiosks in the cinema. Fittingly, these stations are powered by Alienware Aurora PCs, which are more than capable of handing the demands of high-quality virtual reality viewing.
In-Theater VR Games
Regal Cinemas is Launching an Immersive VR Experience for 'Alien: Covenant'
Trend Themes
1. Virtual Reality Gaming - The launch of 'Alien: Covenant In Utero' showcases the continued growth and potential of virtual reality gaming experiences.
2. In-theater Experiences - Regal Cinemas' immersive VR experience highlights the trend of providing unique and interactive experiences for moviegoers within the theater environment.
3. Movie Tie-in VR Experiences - The partnership between Twentieth Century Fox and Regal Cinemas demonstrates the increasing popularity and innovation in virtual reality experiences that are directly related to movies.
Industry Implications
1. Film Exhibition - The 'Alien: Covenant In Utero' VR game presents an opportunity for film exhibition companies to enhance the movie-watching experience and attract a wider audience segment.
2. Virtual Reality Technology - The use of Oculus Rift and Alienware Aurora PCs in Regal Cinemas' VR kiosks signifies the ongoing advancements and potential for disruptive innovation in the virtual reality technology industry.
3. Entertainment Partnerships - Partnerships between movie studios and theater chains, like the one between Twentieth Century Fox and Regal Cinemas, open up new possibilities for immersive entertainment experiences and collaborative marketing campaigns.