Tokyo Fashion week is filled with a spirit of unabashed novelty that is unrivaled and the Alice Auaa Spring 2013 collection was no exception.
The runway show was filled with imaginative theatrics and clothes that blurred the line between fashion and costume. Designer Alice Yasutaka Funakoshi chose an Alice in Wonderland meets goth thematic that was perhaps even more phenomenal with each passing exit. Garments were varied in silhouettes from corsets to cage-like skirts.
Each model that emerged from the foggy set sported a new fantastically wondrous creation to the beat of pounding electronic music. The Alice Auaa Spring 2013 prêt-à-porter showcased a variety of unreserved surrealism that is only possible in the advanced Japanese fashion culture.
Gothic Fantasy Fashion
The Alice Auaa Spring 2013 Collection is Magically Theatrical
Trend Themes
1. Imaginative Theatrics - There is a disruptive innovation opportunity for events and entertainment companies to incorporate imaginative theatrics into their productions, creating immersive experiences for audiences.
2. Fashion-costume Fusion - Fashion brands can explore the concept of blurring the line between fashion and costume, creating unique and unconventional garments that appeal to consumers seeking bold and unconventional styles.
3. Unreserved Surrealism - Art and design industries can tap into the trend of unreserved surrealism, pushing boundaries and creating visually striking and thought-provoking products and experiences.
Industry Implications
1. Events and Entertainment - Events and entertainment companies have an opportunity to embrace imaginative theatrics to enhance their productions and offer memorable experiences.
2. Fashion - Fashion brands can explore the fusion of fashion and costume, creating garments that cater to those seeking unique and unconventional styles.
3. Art and Design - The art and design industries can explore and experiment with unreserved surrealism, pushing boundaries and stimulating visual creativity.