Founded by Frederik Duerinck, Netherland-based company Scentronix is paving the future of the fragrance market with algorithmic perfumes. These scented products are hyper-customized thanks to artificial intelligence software and a compounding hardware machine, answering the growing consumer desire for uniqueness and impeccable personalization.
The algorithmic perfumes have been showcased as part of a touring exhibit in Europe and North America. The next steps for Scentronix are geared toward creating a tangible consumer product that combines extreme precision and a broader fragrance scope. The potential of this extends as the AI makes data combinations more accessible and can "send them electronically to machines around the world for cultural smelling sessions."
In mid-2019, it was reported that Frederick Duerinck was working with two perfumers to create a more commercialized product.
Algorithmic Perfumes
Scentronix is an Award-Winning Perfumery That Uses Artificial Intelligence
Trend Themes
1. Algorithmic Perfumes - Scentronix is using AI to create hyper-customized perfumes, answering the growing consumer desire for uniqueness and impeccable personalization.
2. Hyper-customization - The use of AI and compounding hardware machine by Scentronix presents an opportunity for businesses to offer hyper-customized products to meet consumers' demands.
3. Data-driven Fragrance - The potential of algorithmic perfumes to combine data and send them electronically to machines around the world presents an opportunity to revolutionize the fragrance industry with data-driven products.
Industry Implications
1. Fragrance - Scentronix's algorithmic perfumes is disrupting the traditional fragrance market and paving the future of personalized fragrance options.
2. Artificial Intelligence - The use of AI in creating hyper-customized fragrances is pointing toward the potential of AI to bring personalization to other industries.
3. Hardware Manufacturing - Scentronix's compounding hardware machine presents an opportunity for the hardware manufacturing industry to create highly precise and customized products using AI.