The bathroom is a place for many things, not just the obvious as the Alexander Wang Spring 2014 ad campaign points out. This is especially true when it comes to public restrooms where dressed-up women congregate to primp, judge and even engage in some explicit activities. At least two of those things take place in the print ads, including, of course, using the place as it was intended to be used.
Shot by photographer Steven Klein in the Old School in Soho, the Alexander Wang Spring 2014 ad campaign stars Anna Ewers, who poses provocatively on a sink wearing a "Parental Advisory Explicit Content" top. This top plays on Wang's overall theme, which "plays on the duality of naïveté and perverse explicitness in youth culture," he reveals.
Bathroom-Set Fashion Ads
The Alexander Wang Spring 2014 Campaign Stars Anna Ewers
Trend Themes
1. Bathroom-set Fashion Ads - Opportunity to create provocative and attention-grabbing ad campaigns by shooting fashion ads in unexpected locations like bathrooms.
2. Duality of Naïveté and Perverse Explicitness - Opportunity to explore the juxtaposition of innocence and explicitness in youth culture through fashion and advertising.
3. Primping and Judging in Restrooms - Opportunity to design restroom spaces that cater to the needs of women who use them for primping and socializing purposes.
Industry Implications
1. Fashion and Advertising - Fashion brands can utilize unique locations and themes in their ad campaigns to differentiate themselves and capture attention.
2. Youth Culture - Industries focusing on youth culture can explore the concept of duality and create products that cater to the desires of both innocence and explicitness.
3. Restroom Design - The restroom design industry can create innovative spaces that combine functionality with aesthetics to enhance the primping and socializing experiences of individuals.