Alexander Wang's Fall/Winter 2012 ready-to-wear collection took to Beijing for its unveiling. In order to hype up the stellar line, the brand interviewed A$AP Rocky, Diplo and Penn Badgley as they strolled around the Asian streets.
The short film zooms in on each of the celebrities in their most natural environments. A$AP Rocky bobs about a dimly lit space with a rocking crowd while Diplo commands an electric dance room. The final shot hones in on Badgley who is found roaming about in a romantic manner.
Wang's team chose to focus on the subjects of creativity, perfection and self-reflection in the film. The men brought up unique points and perspectives, each with a clear will for success.
High Fashion Celebrity Interviews
Alexander Wang's Fall/Winter 2012 Video Records Famous Men
Trend Themes
1. Celebrity Fashion Interviews - Opportunity to engage with celebrities and showcase fashion through interviews
2. Asia Fashion Showcase - Opportunity to tap into the Asian market by showcasing fashion collections
3. Authenticity in Fashion Marketing - Opportunity to capture the essence of celebrities in their natural environments for marketing purposes
Industry Implications
1. Fashion - Fashion brands can leverage celebrity interviews to promote their collections and build brand image
2. Entertainment - Entertainment industry can collaborate with fashion brands to create engaging content featuring celebrities
3. Marketing - Marketing professionals can explore new approaches to promote fashion through innovative celebrity interviews