Late last year, Target said it would benefit from a collection called Designer Collaborations. First up is Alexander McQueen, and the fashions are now starting to hit the racks in Target stores. Here is a taste of the the McQ Alexander McQueen for Target collection.
The looks are ‘Love is a Battle Droid’ and ‘Is Mental.’ Prices range from $19.99 to $129.99 and average about $50-$60—definitely cheap for McQueen. The Target collection is scheduled to release in March 2009.
Budget-Friendly High Fashion
‘McQ Alexander McQueen' Fashions Hit the Bargain Racks at
Trend Themes
1. Affordable Luxury - The trend of offering high-end brands at budget-friendly prices presents disruptive innovation opportunities to cater to price-conscious luxury consumers.
2. Designer Collaborations - The rising trend of designer collaborations with mass-market retailers creates disruptive innovation opportunities for both fashion brands and retailers to reach a wider customer base.
3. Democratizing Fashion - The trend of democratizing fashion by making high fashion accessible to a larger audience presents disruptive innovation opportunities to create inclusive and affordable clothing lines.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage the trend of affordable luxury to offer high-end brands at lower price points, attracting more customers and driving sales.
2. Mass-market Retail - The mass-market retail industry can tap into the trend of designer collaborations to partner with renowned fashion brands and offer exclusive collections, which can drive footfall and boost sales.
3. Fashion Design - The fashion design industry can explore disruptive innovation opportunities by focusing on democratizing fashion, creating inclusive and affordable clothing lines that cater to a wider audience.