The Alex Schultz “Kidnapped†editorial, shot by Guilherme Licurgo, for Brazilian brand On Speed, is a hardcore, rough and tumble, submissive set of photographs that features the model beaten-up, bloodied, blindfolded and with tied hands.
The Alex Schultz “Kidnapped†editorial, while a bit shocking, certainly embodies the adjective of the title as well as successfully showcases the myriad of designer clothes.
Implications - In today's society women are slowly reaching the top after a long hard climb in an immensely male dominated world. Magazine editorials such as the featured one for On Speed pushes the boundaries to extreme levels by focusing on the fall of man. Pushing boundaries is important for businesses, but they need to do it in a tasteful manner to gain customer appreciation.
Submissive Editorials
The Alex Schultz ‘Kidnapped' Editorial is Submissive and Edgy
Trend Themes
1. Extreme Editorials - Opportunities for brands to push the boundaries in fashion editorials and create bold and shocking narratives that resonate with audiences.
2. Subversive Fashion - The rise of subversive fashion aesthetics that challenge societal norms and traditional notions of beauty and style, offering brands the chance to disrupt the industry with edgy and controversial designs.
3. Female Empowerment in Fashion - A trend towards showcasing women's strength, resilience, and progress in the fashion industry, providing opportunities for brands to promote inclusivity and empower their target audience.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunities for fashion photographers to explore unconventional and provocative narratives, pushing the boundaries of artistic expression and capturing attention.
2. High-end Fashion Brands - Opportunities for high-end fashion brands to embrace subversive aesthetics and challenge traditional notions of luxury, appealing to edgier and younger consumer demographics.
3. Fashion Media and Publishing - Disruptive opportunities in fashion media and publishing to showcase diverse and unconventional editorials that provoke thought and challenge societal norms, attracting a wider audience and sparking conversations.