Creative Corporation Virgil Abloh Securities was run by the late designer and now the brand develops a new angle on the iconic Alessi 9093 teapot through his studio Alaska Alaska. It now boasts the name 3909 kettle with new details including the bright purple hue making up the handle and whistle. Notably, the whistle is now created in the silhouette of a basketball playing dunking a ball in mid-air.
Alaska Alaska talks about the kettle, stating that it "Taking cues from Michael Graves’ original approach to the 9093 kettle by mixing and introducing various influences into the design process, the 3909 kettle references basketball and introduces an iconic silhouette with global resonance into the design outcome."
Iconic Artful Reflective Teapots
Virgil Abloh Securities Reinterprets the Alessi 9093 Pot
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Industry Implications
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